Do not mix beer and Facebook, said SEC (Reuters)

NEW YORK (Reuters) - it was an attempt to control meeting out.

Two advertising executives who used Facebook and Twitter to find investors for their project public offer for the purchase of 300 million for Pabst Brewing Co have been ordered at all that again by the U.S. Securities and Exchange Commission.

The regulator, said Brian William Flatow and Michael Migliozzi does not have to register with the securities regulatory agencies and make the disclosures required before direct investors to their website, BuyaBeerCompany.com.

The SEC men launch their Web site in November 2009, promising to give to people wishing to invest in the creator of Old Milwaukee, certificates of ownership and Pabst Blue Ribbon beer and "beer with a value equal to the sum invested."

In February 2010, the men argued have raised more than $ 200 million through more 5 promises million registered on a "Countdown" on their site, said the SEC.

The activity continued until the website was shot in April 2010, the SEC said. Ultimately, Flatow and Migliozzi collected without money and without fault admission agreed to a cease and desist order ne pas to undertake a similar activity.

"Investors right to know some basic information about a company before being asked to invest," Scott Friestad, dry application Assistant Director, said in a statement.

"Simply because investors are being solicited online are less worthy of protection under our laws on securities."

Flatow, 41, lives in Connecticut and was Chairman of The Ad Store advertising agency, said the SEC. MIGLIOZZI, 45, lives in California and belonging to Forza Migliozzi, also an advertising agency, she added.

Steven Berkowitz, a lawyer for the men, did not immediately return a call seeking comment. A spokesman for the base of Woodridge, Illinois Pabst also made steps to immediately return a call.

Founded in 1844, Pabst had been the private U.S. Brewer, most important prior to be redeemed in June last by Mitropoulos & Co, a firm of investment of Greenwich, Connecticut, for an undisclosed price.

(Reported by Jonathan Stempel in New York.) (Editing by Tim Dobbyn)

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